KEEP IT SIMPLE, STUPID.
1960s.
It started in 1960 with the U.S. Navy. Kelly Johnson, a top engineer at Lockheed’s Skunk Works, popularised it. His rule: keep systems simple enough for anyone with basic training to use or fix, even under pressure. In short - don’t overcomplicate.
1970s.
By the 1970s, the KISS principle went mainstream. Everyone from designers and engineers to marketers picked it up. Simplicity beat complexity. In a decade of bold ideas, advertisers saw that simple messages hit hardest. It shaped TV spots, print ads, even brand identities.
1980s.
By the 1980s, Saatchi & Saatchi embraced simplicity. “Simple ideas enter the brain quicker and stay there longer” was their mantra. Flashy gave way to clean. Packaging, products, branding. Less started doing more, and better.
1990s.
In the 1990s, as tech got complex, Steve Jobs went the other way: simplify. Back at Apple in 1997, he believed that the easiest solutions are often complex, but the most effective and elegant solutions are the simple ones that take time and energy to uncover.
2010s.
Jump to the 2010s and Simple Media was born. KISS is our core. We cut the noise, focus on what matters, and build clear, effective work. Marketing’s never been more complex. Let us handle it and deliver results.
If clean simple thinking was important then, it’s infinitely more important today
When you can’t see the wood for the trees.
It’s time to talk to us.
We are Simple Media and
we’ll keep it simple, stupid.
SUCCESS IS SIMPLE.
Success is simple. Do what's right, the right way, at the right time. At Simple Media we don't talk the talk, we walk the walk. We make it happen.
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