Driving Sales with High-Impact Digital Campaigns.

SPAR, one of the UK’s leading convenience store brands, needed a dynamic partner to keep its promotional campaigns fresh, engaging, and perfectly pitched to busy shoppers. Our task was clear: to create and deliver weekly digital marketing assets that would drive footfall, boost sales, and keep SPAR front of mind throughout the year.

With 17 promotional periods across the year, the pace of work is fast. The ongoing challenge is to produce high-quality, high-volume content at speed, ensuring that every campaign looks sharp, feels consistent, and performs well across multiple channels.

Having worked with SPAR for years, we understood the demands of this schedule and built a production process that could deliver without compromise. Each week, our in-house studio team captures high-quality photography of SPAR’s promotional products, creating powerful price-led assets that stand out in busy feeds and search placements. Alongside this, we produce a fresh video every week, adapting the content for Google Performance Max, Paid Socials, and YouTube to maximise reach and engagement.

‍

‍

Behind the scenes, our digital team work continuously to refine the campaigns, tweaking targeting and adjusting budgets to drive improved performance week after week. By blending striking creativity with data-led optimisation, we ensure the campaigns remain both eye-catching and effective. Our in-house food prep kitchen allows us to prepare SPAR meal deals including pizza, pasta, Indian dishes and Hellman’s inspired Tuna Pasta Bake.

Thanks to our in-house capabilities, we can turn around entire sets of assets in as little as 48 hours, a pace that allows SPAR to stay agile, relevant, and always in step with shopper behaviour. To further strengthen the impact, we supported the digital activity with TV, radio, digital audio and OOH, ensuring that the campaigns reached audiences at every touchpoint.

The result has been a long-term partnership that delivers consistency, agility, and impact at scale. SPAR’s promotional campaigns remain fresh and engaging week after week helping to drive awareness, boost sales and keep the brand firmly front of mind across its national network of stores. By combining creativity, speed, and performance-focused optimisation we have built a promotional engine that continues to support SPAR’s position as one of the UK’s most recognisable and trusted convenience store brands.

Week by week, we drive awareness, consideration and sales.

‍